# 1 Simple Number To Understand 3 Important Areas Of Starhub Ltd

StarHub Ltd (SGX: CC3) is one of the three major telcos in Singapore, behind Singapore Telecommunications Limited in market cap but ahead of M1 Ltd. StarHub has five business segments, namely mobile, pay TV, broadband, enterprise fixed, and equipment sales.

In this article, I want to dig deep into StarHub’s return on equity, or ROE.

## The choice of ROE

Why ROE, some of you might be asking? That’s because the financial metric gives investors important insight on a company’s ability to generate a profit using the shareholders’ capital it has.

A ROE of 20% means that a company generates \$0.20 in profit for every dollar of shareholders’ capital invested. In general, the higher the ROE, the more profitable a company is. A high ROE can also be a sign that a company has a high quality business.

That being said, it’s worth noting that the use of high leverage – which increases the financial risk faced by a company – can also increase a company’s ROE. So, that’s something to observe.

## Calculating ROE

The ROE can be calculated using the following formula, which is the way many investors do it:

ROE = Net Profit / Shareholder’s Equity

But, the ROE can also be calculated using a different approach shown below:

ROE = Asset Turnover x Net Profit Margin x Leverage Ratio

Doing so will reveal three important aspects about a company: How well it is managing its assets, how efficient it is at turning revenue into profit, and how much financial risk it could be taking on. For more information about this formula for the ROE, you can check out here.

With that, let’s turn our attention to the ROE of StarHub.

## The actual numbers

The asset turnover measures the efficiency of a company in using its assets to generate revenue. It is calculated by dividing a company’s total revenue by its assets.

For StarHub, it had total revenue of S\$2,362.0 million, and total assets of S\$2,635.4 million, in its fiscal year ended 31 December 2018 (FY2018). This gives an asset turnover of 0.90.

The net profit margin measures the percentage of revenue that is left as a profit after deduction of all expenses. In FY2018, StarHub had a net profit margin of 8.5%, given its net profit of S\$200.5 million and revenue of S\$2,362.0 million.

Lastly, we have the leverage ratio, which shows the relationship of a company’s total assets to its equity. It is calculated by dividing total assets by equity. A higher ratio means that a company is funding its assets with more liabilities, hence resulting in higher risk. In FY2018, StarHub had total assets and total equity of S\$2,635.4 million and S\$588.1 million respectively. This gives a high leverage ratio of 4.48.

When we put all the numbers together, we arrive at an ROE of 34%.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Lawrence Nga doesn’t own shares in any companies mentioned.