My Foolish colleague, Chong Ser Jing, recently ranked all the stocks in the Singapore market according to the Magic Formula, an investing strategy popularised by Joel Greenblatt in his book, The Little Book That Beats The Market. Ser Jing wanted to find the 30 best stocks in Singapore for 2018, based on the Magic Formula, and China Sunsine Chemical Holdings Ltd (SGX: CH8) happened to be one of them.
China Sunsine Chemical is a leading speciality rubber chemicals producer. It also ranks as the world’s largest producer of rubber accelerators and China’s largest producer of insoluble sulphur. The company serves more than 65% of the global top 75 tire makers, including Bridgestone, Michelin, Goodyear and Pirelli.
Even though China Sunsine Chemical was ranked highly on Greenblatt’s Magic Formula, would one of the greatest investors in the world, Warren Buffett, be interested in the company? We can’t ask him in person, but we can turn to a six-point acquisition criteria formulated by the Oracle of Omaha to give us some clues to answer the question. However, more importantly, Buffett’s checklist, together with the deep dive into China Sunsine Chemical’s financials that I did recently, can help investors develop a better understanding of the company.
With that, let’s turn to Buffett’s acquisition criteria.
1. Pre-tax earnings of at least US$75 million
Buffett has this criterion in place because the conglomerate he controls, Berkshire Hathaway, is a near-US$500 billion behemoth, so his acquisition targets need to be of a certain size to move the needle for Berkshire.
In 2017, China Sunsine Chemical had pre-tax earnings of RMB 476.9 million (US$74.28 million), which is a tad lower than the first criterion. Retail investors looking into Singapore-listed companies, though, should not be too strict about this rule as this might inadvertently sieve out many quality companies.
2. Demonstrated consistent earning power
The second criterion helps Buffett determine if a company has a stable and/or growing business. Companies that have a history of steady and growing earnings tend to have competitive advantages that help their businesses grow over time.
The table below shows the net profit for China Sunsine Chemical over the past five years:Source: S&P Global Market Intelligence
China Sunsine Chemical has impressively grown its bottom line from RMB 76.7 million in 2013 to RMB 341.4 million in 2017. This could mean that the firm’s business is of high quality.
3. Good returns on equity (ROE) while employing little or no debt
This criterion’s purpose is similar to the second: It helps Buffett identify companies with competitive advantages. Generally, a company that has a history of generating good ROE while employing little or no debt has a high chance of possessing durable competitive advantages.
Here’s a table illustrating China Sunsine Chemical’s return on equity, and total-debt-to-equity ratio, from 2013 to 2017:Source: S&P Global Market Intelligence
China Sunsine Chemical ended 2017 with an ROE of 22% and no debt. Its cash balance, as at 31 December 2017, was RMB 499.6 million.
4. Management in place
Buffett included this criterion because he did not want to have to provide a management team when he acquires a company. For stock market investors like you and me, this criterion has no real meaning, since public-listed companies almost always have leaders in place. However, this point is a reminder for us to take a look at the people running a company when researching a stock.
The executive chairman of China Sunsine Chemical is Xu Cheng Qiu, who has over 30 years of experience in the rubber chemical industry. He is responsible for the overall management, formulation and implementation of the company’s business strategies. Meanwhile, the group’s executive director and chief executive is Liu Jing Fu. He oversees the operations and is responsible for the overall strategic planning of China Sunsine Chemical.
5. A simple business
In my view, China Sunsine Chemical is a simple business to understand.
However, it is worth noting that Buffett had this rule in place to cater to his circle of competence. He is only interested in acquiring businesses that he understands. Going with this train of thought, what I think is a simple business may be complicated for you, and vice versa.
6. An offering price
This is another criterion in Buffett’s checklist that is not applicable for stock market investors, since stocks have quoted prices that are easily seen, unlike the private businesses that Buffett evaluates for acquisitions. This criterion, though, serves as a useful reminder that the price we pay for a stock is critical.
If we overpay for a stock (meaning we invest in a stock at an expensive valuation), the chances of our investment succeeding will be low. A famous quote from Buffett, “Price is what you pay, value is what you get,” rings true here.
Coming to China Sunsine Chemical, the company last traded at a stock price of S$1.49 yesterday, giving it a trailing price-to-earnings ratio of around eight and a dividend yield of 2%.
A Foolish conclusion
The deep dive I did earlier on China Sunsine Chemical, and the application of Buffett’s checklist should help investors make a better-informed investing decision on the company. Stay tuned for more on the rest of the companies from the 2018 best stocks list. For a repository of all the articles in this new series that uses Warren Buffett’s acquisition criteria to analyse the 30 best stocks, you can head here.
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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Sudhan P doesn’t own shares in any companies mentioned.