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StarHub Ltd’s 2016 Annual Report: 15 Numbers That Define The Business

StarHub Ltd (SGX:CC3) released its 2016 annual report earlier this year. If you are new to StarHub, the company’s annual report is full of information that can help you size up the business. It is worth digging through the report, as it contains insights on different facets of the telco’s business.


Source: StarHub’s annual report

StarHub’s business can be divided into five segments, namely, mobile, pay TV, broadband, enterprise fixed, and sales of equipment. The first four segments make up the company’s service revenue.

StarHub recorded $2.4 billion in total revenue and $341.1 million in profit for 2016.

Mobile was the largest revenue contributor at 51% of the pie. Enterprise fixed was second with 17% of revenue and PayTV was close behind at 16%. Broadband was next with 9% of StarHub’s total revenue. Sales of equipment contributed the remaining 8%.


Source: StarHub’s annual report

The diagram above provides further insight into each business segment. StarHub had 2.3 million mobile subscribers in 2016. Elsewhere, PayTV had 498,000 subscribers while broadband had 473,000 subscribers.

StarHub also has a wide network to serve its customers.

The telco has over 35 retail outlets with more than 520 customer service staff to serve its customers. It receives over 11,000 calls per day and deploys 225 hub troopers to connect homes with StarHub services. Elsewhere, StarHub employs 140 business partners to serve its enterprise customers.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Chin Hui Leong doesn’t own shares in any companies mentioned.