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BreadTalk Group Limited’s Food Atrium Business: 12 Numbers Investors Should Know

Credit: Alpha

BreadTalk Group Limited (SGX:5DA) released its 2016 annual report in April this year.

BreadTalk’s business has three segments, namely, Bakery, Food Atrium, and Restaurant. It is worth digging through the company’s latest annual report for insights on the current states and futures of the various segments. We will take a look at the Food Atrium business today.

Here are 12 key numbers on the Food Atrium segment that BreadTalk shared in its latest annual report:

1. The segment accounted for 26% of BreadTalk’s total revenue in 2016.

2. The business segment has a presence in six countries. China had the most in 2016 with 29 food atria. Singapore was second with 15 food atria. Then came Hong Kong with five, Taiwan and Thailand with three each, and Malaysia with two. In total, BreadTalk had 57 food atria in 2016.

3. The goal of the Food Atrium segment is to overturn “old perceptions that food courts are generally lacking in character with repetitive and unappetising dining choices”. This also means that the segment is actively renewing concepts as it goes along.

4. In the first half of 2016, the segment’s Food Opera concept in Singapore’s ION Orchard was refurbished for two months and re-opened in May 2016 as a new 19,000 square feet food court with local street food fare and heritage dishes amid lush greenery. The Food Atrium’s largest Food Republic food court is at VivoCity and spans 27,000 square feet with 900 seats.

5. Food Republic also did its national duty by making an appearance at Pier 70 in San Francisco last September to celebrate Singapore Day 2016. Popular comfort food items such as Sergaent Hainanese Chicken Rice, Nasi Lemak, and Satay brought the taste of home to Singaporeans living in the west coast of the US.

I hope that investors found the information above helpful in understanding BreadTalk and maybe, a little amusing as well.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Chin Hui Leong doesn’t own shares in any companies mentioned.