5 Ways ComfortDelGro Corporation Ltd Has Changed in A World of Uber and Grab

The world of transport is changing.

And ride-hailing companies Uber and Grab have something to do with it. The tech duo has been shaking up the taxi industry in Singapore. At the same time, Singapore’s main taxi operator, ComfortDelGro Corporation Ltd (SGX: C52) has started to change its business operations and practices.

A peek into ComfortDelGro’s latest annual report provides insight on five ways that the land transport giant’s taxi operations is changing in a world of Uber and Grab:

1. ComfortDelGro’s taxi booking app was introduced in 2010. The app has been downloaded 3.66 million times. On 15 April 2016, 10 million taxi bookings were received. Half of it came from ComfortDelGro’s mobile app.

2. The booking app enables more than just the booking function. Like Uber and Grab, passengers can now rate the level of service from the taxi drivers once the trips are completed.

3. ComfortDelGro is also making it easier for commuters to pay. The taxi operator introduced the MasterPass cardless payment system in 2015 and in 2016, was the first to introduce Apple Pay, Samsung Pay and Android Pay. In line with this, ComfortDelGro experienced a 10% growth in cashless payments.

4. In 2016, the taxi operator is also waded into the social media pool to engage customers with promotions and discounts. ComfortDelGro now has a Twitter account (@CDGtaxi_sg), an Instagram account (@cdgtaxi) and a Facebook account (@ComfortDelGroTaxi). The conglomerate reported that over 36,000 followers who have liked the above accounts.

5. ComfortDelGro is also engaging its drivers with a new rental model where it will co-share the risk with its hirers. This is a move away from its traditional fixed-rental business and has attracted 2,200 taxi drivers to make the switch.

The above shows five ways that ComfortDelGro is evolving. As alternate services like Uber and Grab gain in popularity, there might be more changes to come.

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