This is the Size of Singapore Press Holdings Limited’s Media Empire Described in 17 Numbers

Singapore Press Holdings Limited  (SGX: T39) released its annual report for its financial year ended 31 August 2016 yesterday.

The annual report is a great place to learn more about the media and advertising giant. SPH’s media business segment, in particular, is vast and far-reaching within Singapore.

Here are 17 numbers from the annual report which describes the scale of SPH’s media empire:

  1. SPH’s reach in Singapore is significant. According to the Nielsen Media Index, SPH’s news publications are read by 2.4 million people – that is 58% of people above 15 years old.
  2. The Straits Times newspaper celebrated its 170th Anniversary last year. Together with The Sunday Times (both print and digital), the publications had an average daily circulation of 393,300 copies, as of August 2016. For paid digital subscriptions, average daily circulation was 116,200 copies, an increase of almost 57% year-on-year.
  3. SPH Magazines has a network of over 102 magazine brands under different genres. SPH said that this represents a premium audience of over 9.7 million readers.
  4. SPH’s reach extends to the younger generation as well. The media giant has IN (weekly publication for secondary school students) and Little Red Dot (for primary school students) under its stable of publications. The former sold 1.74 million copies to 57 schools while the latter saw 1.52 million copies make their way to 119 schools.
  5. SPH has businesses which are beyond newspapers or magazines. For instance, SPH Buzz, a lifestyle concept newsstand, has a network of 70 stores. ShareInvestor, an online investing portal, also organised its annual INVEST Fair event which drew in 11,000 investors. The annual REITs Symposium also welcomed 22 REITs and 3,000 investors.
  6. On the radio front, SPH’s Kiss92 and UFM100.3 were ranked as fifth and ninth in terms of overall “cumulative audience” (CUME), according to research firm Nielsen.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Chin Hui Leong doesn’t own shares in any companies mentioned.