4 Key Business Insights from Kingsmen Creative Ltd’s Co-Founder

Kingsmen Creatives Ltd (SGX: 5MZ) is a leading communications design and production group based in Singapore.

The company offers services such as interior design for retailers, exhibition setups, and the likes. Over the past five years from 2010 to 2015, Kingsmen Creatives has achieved slight growth in both revenue and profit; its top-line had increased by 40% to S$328 million while the bottom-line had stepped up by 26% to S$19 million.

In 2013, Kingsmen Creatives’ co-founder and chairman Benedict Soh was featured in a New Straits Times article.

While the article is a few years old now, there are still things in there investors can learn from Soh. Here are four business insights I picked out:

1. Think different click here

2. Adapting to customer’s needs click here

3. Going overseas

Kingsmen Creatives has had to adapt to the different markets that it enters. Soh talked about the firm’s experience in China:

“When we started in China 16 years ago, we serviced mostly the international brands, not the local ones because the local brands didn’t need such sophisticated offerings.

At that time, we weren’t competitive enough to meet the local market’s needs but we adapted and grew slowly and started to take on more local business.”

Today, Kingsmen Creatives has 1,800 creative professionals and project managers and 19 offices around the world.

4. Reputation counts

As mentioned earlier, one of the key insights Soh shared in the interview is the importance of spotting trends and adapting to changes. But those are not the only crucial things – delivering on your promise is also key. Soh said:

“People expect good products and service from a good company, but once they have a bad experience, news of it will spread 20 times faster.”

Kingsmen Creatives’ work is project based. To win more projects, the firm needs to build a reputation of delivering on its promises. The company was able to win over international clients such as Chanel and Cartier due to the firm’s commitment to quality, design, production and service.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Chin Hui Leong doesn’t own shares in any companies mentioned.