6 Key Insights From StarHub Ltd’s Management Team From Its Latest Annual Report

Telecommunications outfit StarHub Ltd  (SGX: CC3) had released its latest annual report a few months ago.

The report, which is is a great place to learn more about the telco, included a section with comments made by members of StarHub’s senior management team.

Here’re six key thoughts that I have picked out. For the first three insights, click here.

Hubbing for the future

“[Chief Executive Officer Tan Tong Hai:] We have also brought Hubbing to the next level with ‘Infinite Hubbing’; comprising of ‘Personalised Hubbing’ for consumers and ‘Smart Hubbing’ for enterprises. In the consumer space, ‘Personalised Hubbing’ will enable us to go beyond the household.”

StarHub is looking to upgrade its Hubbing strategy to the next level through “Personalised Hubbing”. Along this vein, the telco will be looking to move beyond the household and deliver personalised services and content to the household’s members.

On the enterprise side, the “Smart Hubbing” initiative will be moving beyond connectivity to offer smart enterprise solutions. Big data analytics for advertising could be one example.

Big data analytics and precision marketing

“[Chief Marketing Officer Howie Lau:] Marketing today is no longer about taking big advertisements in traditional media like newspapers and TV channels. Online platforms and digital marketing are fast becoming the future and they are proving to be great for us to build upon into a stronger competitive advantage.

In line with that, Digital Transformation is one of the pillars of our strategy to build mobilefirst and social-first, integrating digital, mobile, web, online and social media technologies and management, with the aim of enabling better customer experience and engagement with higher online transactions.”

As markets change, StarHub will have to upgrade itself to build and maintain its competitive advantage. Here, Lau recognises that traditional advertising platforms, like newspapers and TV channels, could be upended by better solutions such as online and digital platforms.

The shift in advertising dollar-spend can also be observed at Singapore’s largest media company, Singapore Press Holdings Limited (SGX: T39).

In response, Lau said that StarHub will be leveraging the huge amount of data its multiple networks receive to provide better analytics and precision marketing.

The backbone for smart homes

“[CMO Howie Lau:] Our vision is to be the preferred provider and backbone of Singapore’s smart homes where we are able to deliver a seamless and premium experience for wireless home networking, home entertainment as well as home control and monitoring services in future.

We will continue to strive to deliver a reliable and consistent broadband experience as we are able to leverage our ubiquitous HFC [hybrid fiber coaxial] network besides the Next Gen NBN [Nationwide Broadband Network].”

Lau also talked about StarHub’s efforts to position itself as the backbone for smart homes. The internet of things is an emerging trend that could have the potential for significant growth in the future. StarHub will be looking to provide connectivity and applications to support to trend.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Chin Hui Leong doesn't own shares in any company mentioned.