Cityneon Holdings Limited (SGX: 5HJ) held a press conference at ION Sky a few days ago to announce the launch of the upcoming Marvel Avengers’ exhibit in Singapore Science Centre on October 2016.
The company had invited The Motley Fool Singapore to be part of the event and so I went.
For investors who are unfamiliar with Cityneon, the company has four main business segments: Exhibition Services, Experiential Environment, Event Management, and Interior Architecture. Its clients include corporations as well as governmental and international agencies worldwide.
In September last year, Cityneon acquired exhibitions producer and distributor Victory Hill Exhibition, which owns the rights to produce and run interactive exhibitions that help to promote characters from franchises such as Marvel’s Avengers and more.
Here are some interesting pieces of information I had picked up from the press conference:
- The travelling Avengers’ exhibit, which has made its way from New York and Paris, is scheduled to open its doors in Singapore in October 2016 for a period of approximately four months. More details can be found here.
- One question asked during the event was on how the exhibits are keeping up with the pace of the launch of new Marvel movies. Ron Tan, the chief executive of Victory Hill Exhibitions, answered that the company is constantly reviewing the exhibits and making sure the gap between the exhibits and movies isn’t too wide. For instance, the Singapore exhibit includes the Ant-man character, something missing from past exhibits.
- Another interesting dialogue that came up was why the Science Centre was selected to showcase the Avengers’ exhibition. Associate Professor Lim Tit Meng, the chief executive of the Science Centre said that the exhibit has the “latest technology and inspiring learning experiences and has been curated around S.T.E.M. (Science, Technology, Engineering, and Mathematics). As a result, it fits nicely with the vision of the Science Centre – to promote science education to the public.”
- In addition, Lim also said that school trips will be organized to give students in Singapore the chance to experience the exhibit. Some interesting examples of how science is worked into it is how visitors have to look at cells to know why a person turns green when he is extremely angry or how Captain America could remain frozen for so long.
For more investing insights and updates on what's happening in the world of finance, you can sign up here for a FREE subscription to The Motley Fool's weekly investing newsletter, Take Stock Singapore. It will teach you how you can grow your wealth in the years ahead.
Also, like us on Facebook to follow our latest hot articles. The Motley Fool's purpose is to help the world invest, better.
The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor James Yeo doesn’t own shares in any companies mentioned.