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Can The Next Big Investing Opportunity Be Found In The SEA Games?

Credit: Gunawan Kartapranata

The 28th SEA Games (South East Asian Games) is into its fifth day now and Singapore is still at pole position on the medals board with 150 medals.

While such sporting events can serve as a great venue for different nations to build better international relationships, they can also be of benefit to many companies too.

The sponsors

In fact, the trio of Singapore Telecommunications Limited (SGX: Z74)DBS Group Holdings Ltd (SGX: D05) and Kingsmen Creatives Ltd  (SGX: 5MZ) are finding the SEA Games to be a great opportunity to promote their brand; they are all sponsors of the Games and have provided cash as well as various services to support the event.

In particular, Kingsmen Creatives, which is in the business of designing, manufacturing, and putting in place various types of installations for exhibits, museums, theme parks, retail stores, and more, may be able to use the SEA Games as a platform to showcase its capabilities.

As part of its sponsorship of the SEA Games, Kingsmen Creatives is providing venue planning services to help the event’s organising committee with “drafting plans for overlay works, preparing detailed specifications, and conducting site inspections for the Games’ competition and training venues.”

Opportunities are abound

The example above of how a sporting event like the SEA Games may benefit the aforementioned trio of companies is a good showcase for how investing opportunities may be closer than we think if only we’re more observant.

Take for example, a typical day for a Singaporean.

In the morning and evenings, he or she would likely be using bus or MRT services that are provided by SMRT Corporation Ltd (SGX: S53) and its industry peers.

During lunch-hour or after work, he or she might be taking a stroll in malls and there are many which are owned by listed companies or real estate investment trusts; for instance, Frasers Centrepoint Trust (SGX: J69U) has six heartland malls in its portfolio including Causeway Point and Changi City Point.

When it comes to meal times, there are also many restaurants and food atriums which are run by publicly-listed companies. Breadtalk Group Limited (SGX: 5DA), with its Din Tai Fung chain of restaurants, Food Republic food courts, and BreadTalk bakery outlets, is just one example.

In the course of a day, it’s easy for any typical Singaporean to have experienced the products and services of many different companies. These experiences can serve as valuable information that can be used when studying companies for investing purposes.

Foolish Summary

Sometimes, investment opportunities can be sitting right under our noses.  So be it with events or everyday life, pay attention! The next big investing opportunity may just be found if you keep your eyes open.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore writer Stanley Lim doesn't own shares in any company mentioned.