Singapore Post Limited Experiments with 3D Printing: What Does This Mean For the Company?

3D printing, or additive manufacturing, has mostly been a new concept in Singapore which many might not have heard about or really experienced before.

Things might change soon though, thanks to Singapore Post Limited (SGX: S08). The national postal service provider has included a 3D printing service as part of its offerings in its lastest new concept post office which opened at Suntec City Mall only two weeks ago. The Suntec City Mall branch is SingPost’s eighth new concept post office, according to newswire Today.

The 3D printing service will be offered on a trial-basis for at least 3 months. Customers would be able to print small items such as a bangle or a pendant, or even a full-body figurine. The price range of such services can range from S$19.90 to S$460 depending on the printed item. The experiment by SingPost to provide such a service stems from a new drive by the company to transform its existing traditional outlets into lifestyle hubs to meet customers’ e-commerce and digital needs.

Interestingly, the move into 3D-printing by SingPost actually makes Singapore the first country in the world to have a 3D printing service which is integrated with its national postal company.

What does this mean for SingPost?

Although this is just a pilot experiment for SingPost in its longer-term aim to transform its post offices, it is a good direction forward.

It indicates to investors that the company’s management is constantly looking for ways to improve its business. It can be dangerous for a company to remain satisfied with the status quo; if no changes or improvements are being sought after by a company’s management, it might be a warning sign for investors that the company wants to remain as it is.

Singapore Post has been actively transforming its business and morphing away from its roots as a traditional postage service provider. Today, it’s also a logistical services provider and has its fingers in the pies of a number of e-commerce outfits in the region. Providing 3D printing services is part of its ongoing evolution in making itself relevant in the business world.

Foolish Summary

It remains to be seen whether SingPost’s 3D printing efforts would be successful. But at the very least, the company is trying.

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The information provided is for general information purposes only and is not intended to be personalised investment or financial advice. Motley Fool Singapore contributor Stanley Lim doesn’t own shares in any companies mentioned.