3 Things You Should Know About Kingsmen Creatives

kingsmen_logoWhile you may not think you know the name Kingsmen Creatives Limited (SGX: 5MZ) you are likely to have experienced its work.

As well as providing corporate marketing services the Singaporean investment holding company designs, project manages and produces retail and corporate interiors for companies such as COACH, Tag Heuer and Swarovski.

Kingsmen also creates exhibits for museums, exhibitions, and Visitor Centres including the “Enchanted Garden” at Changi Airport and the “Being Together” exhibit at the National Museum of Singapore.

The company has even been known to turn its hand to theme parks and other attractions, being responsible for the ‘Shrek’s House’ and ‘Romeo Drive’ attractions at Universal Studios, Singapore as well as the 35-metre tall Cloud Forest exhibit, which houses the world’s tallest indoor waterfall at Singapore’s Gardens By The Bay.

1970s Singapore

Kingsmen Creatives began life back in the seventies when an advertising executive, Benedict Soh, met designer Simon Ong, whilst working at the same advertising agency.

Realising Singapore was moving into a new stage of growth with the Meetings, Incentives, Conference and Exhibition (MICE) sector taking off, Soh and Ong decided to start their own company, designing and carrying out the account servicing directly with their clients.

In 1976, the new firm was set up in a terraced house in Balestier and named Kingsmen Creatives – and the pair quickly started working on orders for window displays, signs and retail interiors.


Things were to change six months later, when Kingsmen received its first big job – to develop a showroom for the Japanese camera manufacturer Canon. After this, work came in thick and fast and in 1982, Kingsmen had made its first mark in Malaysia, quickly followed by Thailand in 1983.

The company soon started working in China, at first only for international clients but as they started to understand the needs of local businesses, took on projects for local customers too.

But did you know…

  1. Kingsmen Creatives designed the “Earth: Our Untamed Planet” as well as the popular “Titans of the Past – Dinosaurs and Ice Age Mammals” exhibits at the Singapore Science Centre.
  2. In 2013, Benedict Soh was awarded the “Lifetime Achievement Award” for Outstanding Contribution to Tourism by the Singapore Tourism Board.
  3. Kingsmen Creatives won the Singapore Retailers Association’s 2011 Best Retail Concept of the Year for its unique design of the “Malmaison” boutique for another Singaporean Company The Hour Glass (SGX: E5P).

Today, Kingsmen Creatives is an investment holding company, providing corporate marketing and related services. In addition to its retail and exhibition segments it offers event management and branding consultancy as well as electrical engineering and graphic design.

The company has continued to grow, both in Singapore and overseas and currently has over 1,400 employees in 18 cities throughout South East Asia as well as operating in the United States, Canada and Europe. Its clients include numerous local companies as well as international names such as BMW, Chanel and Cartier.